Many stores advertise that the diamonds they sell are “certified”. That sounds good but you need to verify that it is true. You should also check who is doing the certification and what exactly is being certified.
Here are some questions we suggest that you ask your jeweler:
First, ask the sales associate to show you the certification. Take a close look at the document and see if indeed the document says “certified”.
Second, ask what guarantee they give you in writing indicating that the diamond is “certified”.
Third, if it is not clear, ask what this “certificate” is supposed to “certify”?
You should also ask yourself some questions:
Why do you need a third party opinion? Why is the opinion of your jeweler not enough?
How exactly does this “certificate” satisfy your needs? Why is your jeweler promoting those “certified” diamonds?
The bottom line is that you need to make sure you understand what you really need in a diamond and whether your jeweler is meeting those needs.
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